BEAUTY EXPO & PROKOS PRODUCTS AWARD
BEST PRODUCTS ON THE OCCASION OF
WORLD OF BEAUTY & SPA 2018 AUTUMN – TRADE FAIR


Ladies and gentlemen,

Nowadays it is no longer just the price that represents the main aspects influencing the sale of products and customers´ satisfaction, but also the quality and packaging of the products together with consumer awareness of their use. On frivolity of costly TV-commercials the producers have the opportunity to draw attention to the quality of their products in forms of advertisements, papers, showing their products on company events, exhibitions, trade fairs etc. Evaluation of a product by an expert is also able to form one of the most decisive incentives for the choice of quality products.

This year BEAUTY EXPO in cooperation with PROKOS association announce a BEAUTY EXPO & PROKOS PRODUCTS AWARD. The basic philosophy of this competition consists in the evaluation of products belonging to the top range in their branch. Awarding these products shall become on one the hand an aspect supporting the marketability and salability of the product, on the other hand it shall provide a quality guarantee of the product to consumers. Awarding the products aims to facilitate the selection to customers, especially cosmeticians, visagists, pedicurists, manicurists, cosmetic or solarium studios or the end-users, particularly to these that do yet participate on the market only shortly and therefore feel uneasily oriented in the supply.

In order to make sure that the products satisfy the exacting criteria, the decision-making is done by a jury lead by long-standing experts from National Institute of Public Health MUDr. Dagmar Jírová and RNDr. Hana Bendová This jury evaluates not only the chemical consistence and effects of the product, but also the definiteness of their application, absolute dermatological unexceptionability, design within the consumers´ products and last but not least their compliance with all requirements of laws and regulations imposed on them relating to their proper labeling, packaging and instructions.

As regards to the products intended to professional care, a great emphasis is placed on the forms of care for customers – training of cosmeticians, instruction of use etc.

Within this year´s competition we are looking forward to finding again many high-quality products able to provide the consumers with maximum care and comfort.

Awards:

  

Logo of „high quality” which the producing or distributing company can use on the label
of awarded products.

 


CATEGORIES AND APPLICATION FOR
THE COMPETITION

  • A) Complex professional care - cosmetic products inclusive their application
        (face and décolletage, bodycare), Biocosmetics
  • B) Other cosmetics products
  • C) Specific product category (products not included in the cosmetic category – necessary at first agreement of organizer)

APPLICATION FOR THE COMPETITION

Needed:

2 samples of cosmetic products (small), two originally packed products, and directions for use. Products have to be adjusted to the Czech market regulations.

Apparatus technique: All documents with notice, where would be able to see and test the machine.

Application fee: EUR 120,-
Applications deadline: June 10th, 2018 via mail and regular mail to:

EXPOBEAUTY PRAGUE s.r.o. – Smaragdova 322, CZ–154 00  Praha 5, CZECH REPUBLIC

Phone: +420 602 354 615
Fax: +420 257 941 702
e-mail: info@WorldOfBeauty.cz

 

COSMETIC TRADE FAIR – ABOUT US – CONTACTS
ABF, a.s., Dělnická 12, 170 00 Praha 7 – Holešovice, CZECH REPUBLIC
Tel.: +420 257 941 691, Fax: +420 257 941 702, GSM: +420 602 354 615
CO-LOCATED
TRADE FAIRS:
Veletrh kosmetiky, kadeřnictví a nehtového designu
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